Since opening its doors in 1882, Children’s Home of Northern Kentucky has only had a handful of visual identities (i.e., logos). But in 2013, CHNK found itself in a “Renaissance” period – complete with new programming, facility renovations, and increased support from the community – and we felt the time was right to launch a new look!
The 2013 edition of CHNK’s visual identity uses a color scheme inspired by the design work of Charlene Erler, owner of C&G Erler Interior Design. Charlene developed a building standard that incorporates the therapeutic colors of nature. Since our main campus is in a park setting, and given the healing nature of our work with abused, neglected, and at-risk youth, the palette choice works on multiple levels. The colors also help distinguish CHNK’s logo from other organizations in the Greater Cincinnati/ Northern Kentucky area and throughout the Commonwealth of Kentucky.
Unique to CHNK is the new artwork – gone are the commonplace blue and white people in silhouette. They’ve been replaced by a modern day coat-of-arms that incorporates elements that speak directly to CHNK’s history in the community and the work we do daily: